Retail Impact - increasing brand visibility

The power of retailers such as Wal-Mart, and the obligations they can place on brand owners, means the retail dimension is more critical today than ever before. Impact is not enough; more integrated strategies involving all aspects of the brand / retailer / consumer relationship are needed. Strategies that can drive value, volume and footfall. We believe this places retail issues closer to the heart of the brand than ever before, and this thinking now permeates every aspect of our work.